2019 EDITION FREE EBOOK

CRM Software for Small
Business: What You
Need to Know

Lean how CRM software can help local businesses compete with big brands, increase revenue, streamline communication, and easily manage leads.

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What is CRM Software?

It’s no secret: at the heart of every thriving business is happy customers. What can be a little more mysterious is how to attain those customers and keep them. Customer Relationship Management (CRM) software is all about giving you the tools and data you need to cultivate and manage your customer base.

Essentially, CRM software is a central hub for all of your contact information. Sound simple? It is, but CRM software is also an incredibly robust technology. It’s essentially a living record of every interaction your team has with every customer.

CRM software is a digital solution that allows you to manage your leads, maximize sales efficiency, and ultimately grow your business. Here’s everything you need to know about it.

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How to Use CRM Software

Enhance Your Team's Efficiency

As a business grows, it needs an efficient way to store contact information and organize communications. CRM software does exactly that -- while saving you time, money, and energy.

  • Automate repetitive tasks
  • Identify opportunities to upsell, cross-sell, and resell at a glance
  • Track every interaction with a customer and host their most current data in a single hub
  • Optimize marketing by identifying where leads are coming from, and which campaigns lead to conversions
  • Increase sales by identifying who’s selling, what’s selling, and who’s selling what to whom

Enhance Your Customers’ Experiences

The modern customer wants a personalized experience. They want to feel like a valued human being -- not like a number to be crunched. CRM software empowers you to cultivate meaningful relationships with each and every lead.

  • Craft highly tailored messaging based off of rich customer profiles
  • Deepen customer relationships with a customer "cheat sheet"
  • Identify at-risk accounts and win back customers
  • Track any trends in feedback, interactions, or complaints
  • Monitor exactly where a given customer is in the pipeline so you can deliver the right information at the right time

Is CRM Software Right For Me?

Once upon a time, we used filing cabinets to keep track of customer and prospect information. Even rolodexes, floppy discs, and spreadsheets are unfortunately not scalable solutions anymore. If you’re planning to be in business for the long-term, you need a system that can accommodate your growing customer base; it must grow as you grow, change as you change. CRM software is a digital solution for a digital age -- but is it right for you?

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Super Salesperson

Optimize sales & close more deals

According to MarketingSherpa, 79% of all marketing leads are never converted to sales, mostly due to a lack of lead nurturing. CRM software facilitates the process of developing relationships with customers at every stage of their journey; it helps your sales team to systematically prioritize activities, as well as keep track of their communication with leads.

With a record of every customer interaction, a salesperson knows exactly where a customer is in the pipeline. As a result, they can identify opportunities to cross-sell, upsell, or renew at a glance. In fact, good CRM software will even offer some degree of automation -- scheduling reminders for follow-ups, generating reports at the touch of a button, auto-preparing quotes and order processing, and more.

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Marketing Maverick

Insights for data-backed strategies

CRM software allows you to easily research, segment, and market to your audience. All the information you need to capture your ideal customer is kept at your fingertips. With CRM software, you can better understand customer behavior and address their unique needs. For example, by tracking where leads enter your funnel, you can identify which marketing efforts are generating the most ROI.

Armed with rich customer profiles, you can target the right leads with the right resources at just the right moment and promote the services or products that interest specific audiences. Your CRM software can even be integrated with third-party emailing software, which allows you to automate tailored messaging to different segments of your customer base.

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Unrivaled Personalization

Play to your strengts

Small businesses may have a difficult time competing with bigger brands when it comes to pricing and product range. Small and local businesses may not have the widespread brand awareness, but one of their greatest assets is the human touch. Having fewer (but more engaged) customers allows you to build deeper relationships than a massive corporation can. CRM software underscores this inherent marketplace advantage.

You may naturally remember when a favorite customer’s spouse is coming back from deployment and send an email expressing your excitement for them. The ability to record all interactions and exchanges allows you to extend that level of interest and thoughtfulness to every customer in your database.

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