There’s an art and a science to branding your business online. If the art of branding = story, then the science of branding is how you create awareness around that story. In other words, you have your brand; your beautiful vision. Now, how do you share it with the world? Answer: With a strategic digital presence. In this blog, we cover the four keys ways to enhance your digital presence.
Do you have control of your digital presence?
When we say “digital presence,” we’re referring to everything a prospect can find about you online. If you’ve taken the time to craft a meaningful brand and communicated it effectively, prospects will find a consistent digital image of your business across the web.
In an age where people do almost all of their research and a significant amount of their purchasing online, it’s critical that you have as much control over your online presence as possible.
Here are four actionable ways to enhance your brand’s digital presence.
1. Optimize for Web
It’s shocking that so many small businesses are without a website. After all, your website is your single most important digital asset. It’s the prime place to show off your branding (i.e., give customers a sense of who you are and what value you can add to their life).
A website is your brand’s “face” to the digital world, and you cannot establish an effective online presence without it. Improving your website is the most straightforward way of improving your digital presence.
Beyond basic product and service info, ensure your site offers:
- Mobile-friendly design
- Social media links
- A valuable newsletter
- Educational content offers
- Fast load speed
- Easy online booking/scheduling
- Contact information (phone, email, address if applicable)
- Client testimonials
- Hours of operation, if applicable
You’ll also want to make sure that the address you put on your website is aligned with your location marker on Google Maps. There are few things more irritating to a customer than showing up to the wrong place because a company put the location pin in the wrong place.
And if the idea of putting together a professional website is intimidating or too time-consuming? You can always check out technology that makes it easy.
2. Mind Your Reviews
In most cases, your business should be on review sites like Yelp and Google My Business. Online reviews are the best way to improve your SEO and an excellent way to increase your digital presence.
Happy customers become your best marketing channel; word-of-mouth is your most powerful source of new business.
So, you’ll want to accumulate reviews, and lots of them. In addition, you may consider a platform that allows you to manage online reviews and resolve any negative ones.
3. Be a Selective Social Butterfly
Especially if you’re B2C, your company should be on social media. It can give you some distinct advantages like:
- Increasing brand awareness (a.k.a. “free” advertising)
- Driving traffic back to your website
- Communicating directly with consumers
- Improving SEO and therefore prospects’ ability to find you
- Increased brand loyalty
That being said, you’ll want to pick and choose what channels you use. First, your audience may not be on every single platform.
Second, social media is only effective when utilized on a consistent basis. It’s a time commitment, and if you try to leverage every available platform, chances are you’ll spread yourself thin.
Picking and mastering a couple platforms is a great way to enhance your digital presence.
4. Be Prompt with Communication
Customers prefer businesses that respond quickly. Speedy replies cast a favorable light on your digital presence, but if you have multiple lines of communication (messengers, social media, email, booking software, etc.), prompt responses can be challenging.
You can speed up communication and enhance your digital presence by:
- Offering an FAQ on your website
- Keeping email and social media templates for common questions or situations
- Setting clear expectations for your team; who is in charge of a given channel?
- Hosting all incoming messages in a central hub
Enhance Your Digital Presence with a Touch of Automation
Promoting your brand online is always a challenge, but a great place to start is to find a digital tool that can help your business and brand optimize its digital presence.
Whether you’re a local business, multi-location business, franchise, or enterprise, learn how you can automatically control where & how your business appears online.