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What To Include in a Home Maintenance Subscription

If you're considering offering a home maintenance subscription to your customers, you need to have an idea of what to include.      

GoSite Team

Homeowners are increasingly seeking convenient and efficient ways to maintain their homes. As a maintenance business owner, capitalizing on this demand by offering a comprehensive home maintenance subscription can set you apart from your competitors.

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What Is a Home Maintenance Subscription?  |  What are the Advantages of Offering Home Services Subscriptions to Customers?   |  Common Services Included in Home Maintenance Service Plans  |  How To Run a Subscription Based Home Service Company  |  Run Your Business Seamlessly

What Is a Home Maintenance Subscription?

A home maintenance subscription is a service offered by professional companies that bundles various routine and seasonal tasks into an all-inclusive package. Subscribers pay either monthly or annually to receive regular visits from skilled professionals who perform necessary upkeep tasks, address minor issues before they become major problems, and ensure their homes remain in excellent condition year-round.

What Is a Home Maintenance SubscriptionSource: Fairway Home Detailing

Providing such services not only creates recurring revenue for your business but also establishes long-lasting relationships with satisfied clients who trust you with their most valuable asset – their homes.

What are the Advantages of Offering Home Services Subscriptions to Customers?

If a company offers a subscription service for home maintenance, it can be really helpful for both the company and the people who subscribe. This makes it a good choice for everyone involved.

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1. Guaranteed Revenue

Embracing a subscription-based model for your business allows you to generate consistent income through recurring payments from clients. When a company has financial stability, it means they can predict how much money they'll have and plan for how to use it. This helps them use their resources (like money, time, and people) in the best way possible.

A subscription model also reduces the pressure to pay for expensive advertising, enabling you to focus more on delivering exceptional services and nurturing existing client relationships.

Running a break-even analysis on your subscription pricing can help you see how much this guaranteed revenue helps your reach your profit goals. Check these free break-even calculators below:

2. Customer Loyalty

Research by HubSpot indicates that increasing customer retention by just 5% can lead to your profits increasing between 25% and 95%. Adopting a well-structured subscription model has the potential to significantly enhance customer loyalty. 

As subscribers consistently receive high-quality service over time, they develop trust in your company's capabilities – ultimately fostering strong ties that drive repeat business, word-of-mouth referrals, and glowing online reviews. All these factors contribute towards bolstering brand recognition and ensuring sustained growth in a competitive market.

3. Assurance that Work Gets Done to Your Standards of Excellence

By opting for a home maintenance subscription with your company, homeowners confidently place their properties in the hands of skilled professionals who strictly follow established standards. Both you and your customers can have peace of mind knowing that each task will be completed accurately by experts who fully understand their needs. 

Consequently, clients enjoy top-tier service while you maintain tight control over quality assurance across all projects. If people think your brand is reliable (meaning they can trust it), you want to make sure they keep thinking that. This is called "reinforcing positive impressions."

4. Customers Save Money and Get an All-around Better Experience

Homeowners can save money by selecting subscription-based bundled services instead of paying separately for each job or service, as discounts are often provided for signing up and renewing subscriptions.

Affordability is why people gravitate towards such plans initially when seeking out professional assistance, but that’s not the only reason. Routine visits from experienced technicians mean potential problems are pinpointed and addressed promptly before they escalate into major, costly repairs. 

Customers Save Money and Get an All-around Better ExperienceSource: 360 Home Services

Common Services Included in Home Maintenance Service Plans

Preventative Maintenance

The foundation of any successful home maintenance subscription lies in its ability to prevent expensive repairs and potential hazards. By conducting regular inspections and implementing routine upkeep measures, your skilled professionals can identify possible issues early on, ensuring all systems continue running smoothly without disruption.

Replacing Air and Furnace Filters

Consistently changing air and furnace filters is vital for maintaining indoor air quality while simultaneously enabling HVAC systems to function more efficiently – ultimately extending their lifespan.

Incorporating filter replacement into your service offerings guarantees homeowners consistently stay up-to-date with this essential task, thereby promoting overall health and system longevity.

Cleaning Dryer Vents

One often overlooked aspect of home safety is the cleanliness of dryer vents. Ensuring dryer vents are clean significantly reduces fire risks, optimizes energy efficiency, and prevents premature wear-and-tear on appliances. Including dryer vent cleaning as part of your offered services enhances customer satisfaction by delivering added safety benefits alongside peace of mind.

Checking and Replacing Carbon Monoxide Detectors

Carbon monoxide detectors play a crucial role in safeguarding every homeowner from potentially life-threatening situations caused by this odorless gas. Integrating device checks within your maintenance plan – whether it involves replacing batteries or entire units when necessary – offers clients the reassurance that their homes remain protected from such invisible threats at all times.

Other Areas of Home Maintenance

In addition to preventative measures, consider incorporating other areas into your comprehensive subscription package.

  • Appliances: Offer inspection, repair, or installation services for common household appliances like dishwashers, washing machines, and refrigerators to ensure functionality and convenience for clients.
  • Gutters: Regular gutter cleaning prevents clogs that can lead to water damage and expensive repairs.
  • Garbage Disposals: Frequent maintenance ensures garbage disposals operate efficiently without causing unpleasant odors in the kitchen sink area.
  • Roofing: Routine roof inspections help identify potential leaks or damaged shingles before they become more significant problems.
  • Siding: Siding inspections detect issues such as mold, mildew, or rot that could affect a home's appearance and structural integrity – allowing for timely interventions.
  • Irrigation: Inspecting irrigation systems promotes efficient water usage while maintaining landscape appeal – an attractive feature for environmentally conscious customers.

By providing these additional services in your comprehensive subscription package, you'll enhance customer satisfaction while helping them avoid costly repairs. This all-in-one approach simplifies home maintenance for subscribers while ensuring their living spaces remain safe and functional.

How To Run a Subscription Based Home Service Company

If you want to run a company that offers home services through a subscription (like monthly or yearly payments), you need to plan carefully and make smart decisions to make sure it works well for both you and your customers. 

How To Run a Subscription Based Home Service CompanySource: CONNECT

Choose the Frequency in Which Your Services Are Offered

Determining the appropriate frequency for your services is crucial to meeting clients' needs while maintaining operational efficiency. Consider offering multiple options or tiers based on customer preferences, property size, and location.


A monthly plan caters to homeowners who desire regular maintenance visits to keep their homes in pristine condition year-round. This option often works well for busy families or individuals with limited time for upkeep tasks. Monthly plans typically include services such as cleaning gutters, inspecting appliances, changing HVAC filters, and checking safety devices like carbon monoxide detectors.


Bi-annual subscriptions strike a balance between frequent enough visits and affordability for many customers. These plans can focus on seasonal tasks like winterizing irrigation systems, servicing air conditioning units before summer heat waves arrive or performing roof inspections after stormy seasons pass.


An annual service plan suits those looking for basic coverage at a lower cost point than more frequent options. Yearly packages might feature essential tasks that need attention once every 12 months – such as deep-cleaning dryer vents, servicing major appliances, or conducting thorough home safety checks which cover fire alarms and other security measures.

Providing different frequency options shows your willingness to cater to various homeowner needs while ensuring your business remains flexible enough to adapt its offerings based on client feedback over time.

Decide What Services Should Be Offered as Add-on, Opt-in, or As-needed

While your core subscription should cover basic home maintenance tasks, consider offering additional services that clients can choose to add or request on an as-needed basis. This flexible approach allows customers to tailor their plans according to specific needs and budgets.

Add-ons may include specialized tasks like pressure washing driveways, window cleaning, carpet cleaning, pest control treatments, or pool maintenance. By giving clients the option of adding these services in Γ  la carte style or bundling them with their existing plan at a discounted rate, you create new upsell opportunities for your business while maximizing customer satisfaction.

Include a Pricing Tier for Customers To Choose From

Developing multiple pricing tiers ensures you cater to different homeowners' budgets and requirements. For example:

1. Basic: Covers essential preventative maintenance services such as filter replacements and safety inspections.
2. Standard: Includes everything in the Basic tier plus seasonal tasks like gutter cleaning or irrigation system checks.
3. Premium: Offers all Standard tier benefits with added perks such as priority scheduling and discounts on add-on services.

By providing various price points within your subscription model, you can attract a wider range of clientele while still maintaining profitability.

Draw Up a Clear and Thorough Service Contract or Agreement

A well-written service contract outlines each party's responsibilities concerning the home maintenance subscription – protecting both parties from potential misunderstandings later on. 

Include details about the scope of work covered by each plan level (with any exclusions), payment terms and conditions (including late fees), cancellation policies and procedures for addressing disputes if they arise.

Provide a Way To Process Recurring Payments Securely and Efficiently

Offering an easy-to-use online portal where customers can manage their subscriptions is crucial in today's digital age – especially when it comes to handling recurring payments securely without hassle. 

Partner with trusted payment system (like GoSite) to streamline transactions while ensuring data privacy compliance through secure encryption protocols.

Offer Additional Subscription Discounts in Exchange for Referrals Who Subscribe

Referral programs help your business grow organically through word-of-mouth promotion. Offer incentives such as discounts on future services, gift cards or other rewards to existing subscribers who refer new clients that sign up for a home maintenance subscription. 

This approach not only encourages current customers to spread the word but also fosters long-term loyalty and positive experiences with your brand.

Offer Additional Subscription Discounts in Exchange for Referrals Who SubscribeSource: Referral Candy

With strategies like these, you can build a successful subscription-based home service company that provides value for both homeowners and your business while standing out in a competitive market.

Run Your Business Seamlessly

A well-designed home maintenance subscription service can be a game-changer for both homeowners and your business. As you adapt to evolving homeowner needs while maintaining high standards of excellence in service delivery, your subscription-based company will stand out as an industry leader committed to making life easier for busy clients who value convenience and peace-of-mind when it comes to their most cherished asset!Blog CTA Banner 3x

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