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Upgrade your Instagram game with a beautiful and functional Linktree. We show small businesses how with tips, tricks, and examples you’ll love.
Today’s young social media professionals may not know that there was once a dark age in Instagram—one where the only way to send followers to a link required updating their profile bio each and every time. While Instagram seems to be sticking to non-clickable links throughout the platform, workarounds like Linktree have since become available.
Having a central hub on your Instagram that links to your website, service and product offerings, blog posts, videos, and more will help nurture brand awareness and guide your followers down the funnel.
A favorite among freelancers and small businesses, Linktree makes it easy to direct followers to an all-in-one center to browse your latest posts. Since Linktree has graduated from a functional solution to a comprehensive branding opportunity, we’ve compiled some must-haves your business should utilize to help boost traffic to your site and conversions. We also include some of our favorite examples to inspire you. Don't forget to download our guide on social media best practices for more tips and tricks!
Like many modern social media channels, Linktree caters to our desire for visually appealing UX (user experience) and aesthetic. Choosing a gorgeous template and an on-brand color palette will give your business an instant facelift without much legwork.
Use Linktree as an opportunity to extend your branding by taking the time to strategically craft the right look and feel of your link hub. Today’s website users are especially wary of redirects—making it of critical importance to ensure your followers don’t cut their sessions short because of mismatched branding. Take a look at the example above to see how illustrators Valerie Niemeyer and Melissa Koby integrate floral themes into their landing page, a visually similar aesthetic to their art.
Eco-friendly hairstylist, Leeanne, from Verté Salon uses a background photo that both matches the theme of her salon and shows her work.
For small business owners who may be design-challenged, use their free resources for formatting help.
Nothing will send followers running away faster than navigating to your Linktree and not finding the link they’re looking for. Keeping your links organized is key to ensuring followers stay engaged.
The top link should always be what your latest post is, when appropriate. That means that whenever you promote a new blog post, offer, shop items, news link, or any other timely news, your hub should feature that content front and center. Your evergreen links can be stationery and include your website, contact page, and other resources that your followers may want quick access to.
Fortunately, Linktree makes it easy to quickly add new links on the backend of the platform. And since Linktree is no longer just for Instagram, it’s a good idea to include your other primary social links within your tree. Your followers and users may be sharing content from other channels - adding your Facebook, Youtube, TikTok, and other links means your followers can access your profile among a variety of platforms.
When promoting your good news be sure to remove any barriers to access. Check out this example, where Love Not Lost ensures their BBC press feature is the first on their Linktree after sharing the news with their followers.
Call on your friends and partners to explore your tree to ensure the link organization makes sense from an outsider’s perspective. If URLs change on the backend, ensure your link hub is updated too. Nothing worse than a dead link or 404 redirect in 2021.
Just like Linktree’s design tools are a branding opportunity, so are the link names you choose. While the possibility for creativity is certainly available, clarity is always preferable to cutesy. Succinct link names help users filter their needs in a social world full of clutter. Prime examples include:
Don’t forget to track clickthrough and view rates. If a link isn’t getting much love, try switching up the verbiage. A perfect example of to-the-point precision, Lulu cuts right to the chase with clear and concise link names, giving her followers the dish on perfecting their curly hair game.
A notable exception to this rule is when your branding becomes so unique, so well known, that you can afford to get creative. Brands that adopt recognizable turns of phrase, portmanteaus, and other unique identifiers can swap straight forward clarity for cheek.
Tika the Iggy, the internet’s new favorite dog, is a good example where an exception to the rule is appropriate. True to her sassy nature, her Linktree carries the same vibe that has made this Italian greyhound an international icon.
Make use of Linktree’s holiday-themed template releases and new features to give your link hub that extra pizzazz throughout the year. Animated background images cater to today’s video and TikTok-loving audiences while vibrating links help your news jump out at followers.
Even small businesses with a minimalist aesthetic can benefit from utilizing the tool’s upgraded features to create a more captivating experience. Deborah, of @BeatsByDeb cosmetics, creates show-stopping looks and doesn’t shy away from a dazzling Linktree either. In this example, she utilizes an animated “Starry Night” background, giving followers a sense of the magic that she creates in her extravagant looks.
With all the tools to make your link hub shine and the examples to boot, your small business is just a few steps away to improving your social image. GoSite is committed to ensuring small business owners have the know-how to maximize growth through successful digital and social media tactics that make a real impact.