We all know the saying: don't judge a book by its cover, but apparently that doesn’t apply to websites. Ninety-four percent of first impressions are based on your site’s web design. If you don’t make a good first impression, the user probably isn’t sticking around to see what else your website offers.
But with the right website building platform, you can create and customize your site to not only immediately impress searchers, but turn more leads into paying customers.
What to Consider Before Choosing a Website Building Platform
A lot goes into building your website, so be sure that you choose the best website building platform for your business. When you begin your search, there are a variety of things you have to consider.
What can your business afford? Your budget impacts what kind of features will be available to you. If your budget is on the lower end, you can always opt for a free or low-cost website builder and then upgrade when your budget allows for it.
Start by considering the other costs involved in building your professional website. Every website budget has to account for domain registration and hosting. And you’ll likely need to invest in images and copy for your website as well.
There are many website building platforms that offer affordable plans ranging somewhere between $5 to $40 a month. You can typically find a plan in this price range that includes many, if not all of the features your business is looking for. There are also plenty of free website building platforms on the market, but keep in mind your options will be more limited.
Needs and Priorities
Are you looking for a website to simply relay important information? Or are you looking for a more advanced alternative that allows you to add on features like a booking tool? Your needs and priorities need to be sorted prior to choosing a website building platform.
Here are some questions to consider to help clarify your priorities so you know what to look for in your search:
- What are your must-have features?
- Do you want to have eCommerce capabilities?
- What types of media will you include?
- Do you want your website to be mobile friendly? (This answer should always be yes!)
It’s always a good idea to choose a website building platform that offers more capabilities (even if you don’t need them now, it might be something you want to have in the future).
When choosing a website building platform, do your research and be positive that they offer a variety of different themes that work with your business.
Your design process starts with the themes the website builder provides. You select one of the available themes and it becomes the template you customize to turn it into your business’ website.
As you can see, themes have a huge impact on your overall website design, so if you aren’t happy with the theme, chances are you won’t be satisfied with your website either.
And it’s not just you that you have to worry about -- your customers have to be impressed too. About 75 percent of people form their opinion of a website based on its aesthetics. You have to choose to build a website that makes a great first impression with a beautiful website and that starts with the right theme.
Regardless of which website building platform you select, it has to be easy to use. The good news is that most are.
If you’re reviewing a website building platform and your head starts to spin, that’s a major red flag. There are a myriad of website building platforms that you can use with ease -- even if you don’t consider yourself the most technically savvy person out there.
The website building platform you choose has to include SEO features such as a schema checker. A schema checker will automatically search-engine formats your website and business attributes so you don’t need to worry about a thing.
What kind of customer service does the website building platform offer? What resources or additional support is available? These are important questions to consider, especially when it comes to your website.
When you’re first starting out and beginning to build your website, you’re bound to have questions. Keeping that in mind, your website builder should provide tutorials on how to use the different features and how to make the changes you’ll need to design your website.
If something isn’t working correctly, you should be able to easily and quickly get in touch with the support team and get the help you need.
Technological issues can be hard to fix and you can’t afford to have your website go down, glitch out, or freeze for any amount of time. You need a customer service team that is readily available to help you when unforeseen problems arise.
A foolproof way to determine whether or not the website builder provides you with a good customer support team is by looking at the reviews to see what other business owners say.
Succeed with the Best Website Building Platform
Are you looking for a way to make your business stand out? Roughly 73 percent of companies invest in design to differentiate their brand from the competition. With the right website building platform, you can create an exceptional website that gives you a leg up on your competitors.
For example, consider GoSite’s Sites tool. Sites is an easy-to-use, drag-and-drop website builder that creates responsive, modern, SSL secured websites with additional add ons like booking, messenger, CRM and payment tools.
Leverage Sites to convert more leads into customers by building your online image with a customizable, mobile-friendly, cloud-based site. Are you ready to get your competitive edge? Make your first impression count with Sites.