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Although 2020 has come with many unprecedented challenges, it’s also brought on a few positive changes for small businesses that are here to stay. One of these includes an accelerated push for digitalization—encouraging businesses to optimize their presence online and reach more customers.
For general contractors and construction experts, quality and innovation is key to bringing in new clients, and your website is no exception, so we’re highlighting some beautifully built construction websites to help inspire a user-friendly site of your own. We know small business owners often don’t have a large budget to build their website, so our list includes simple and polished construction websites that still provide an efficient and engaging user-experience.
Whether you’re just starting your general contracting business or are looking to revamp your website for 2021, this list will give you some great inspiration to help you build a stunning website for your customers, where they can easily find and book your services.
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Jackson Design and Remodeling’s website is robust and includes an up-to-date blog, information about each service they provide, and a locator where their clients can find remodelers in other areas of the country offering the same level of quality work as they do.
We like this website because:
We love the clean and elegant look of Joel & Co. Construction’s website. The photo slideshow on their homepage showing beautiful photos of their past work, along with the rest of the layout, gives a great presentation right off the bat.
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Another good site with exemplary imagery, Westlake Development Group uses multiple forms of content to create an engaging website. From professionally shot photography, video, and user-generated content from their social media, clients can easily view the full scope of their work.
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If you don’t have professional images for every single service you provide, using crisp stock images will help your website stand out. Kaisar General Contracting is a great example of this—they sprinkle a few stock images along with their own to create a visually appealing site.
We like this website because:
Cooper Design and Build’s website is minimalist and modern with bright images and a clean layout. We also like their content offerings and calls-to-action at the bottom of the page which helps prospective clients view more of their work and read useful information as they embark on their remodeling projects.
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If you’re looking to create something simple but still visually engaging for your clients, check out GAM Design & Construction’s website. They use design to better showcase their services, make it easy for customers to reach them through prominent call-to-action buttons, and provide brief descriptions of their past work.
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If you have some great video content to share with potential, new, or current clients, check out Integrity Luxury Homes’ homepage layout. We love the flow of their site as it starts with clear call-to-action buttons to explore past projects, learn about their processes, or start a project followed by professionally shot videos to help further reassure clients of their experience.
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For another example of a simple but modern site, we love this one for Timber Ridge Properties. It looks optimized for the reader by highlighting their value propositions with a clear header hierarchy and balanced use of different font weights and styles. Their gallery page also categorizes past projects by design style to make it easy for prospective clients to check out designs based on their taste.
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Making your website visitors feel like they’re receiving a personalized experience and the best bang for their buck by choosing your services will help boost lead conversions. Haley Custom Homes does a great job of this by adding beautiful images to their home page, setting a clear call-to-action button inviting visitors to check out, “The Haley Experience,” and placing their value propositions front and center.
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As we mentioned previously, we know small business owners often don’t have the time or budget to maintain a blog on their site, add interactive features, or write about industry news and trends. However, you can still build an efficient, on-brand website that contains all of the necessary information your clients need—and Frontier Construction & Restoration is a solid example.
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We love Castle Homes’ website because it’s robust and full of useful information but easy to navigate. The copy on their homepage is also inviting and provides information about their specialized services including green and sustainable building.
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Becker and Sons Construction makes great use of imagery to create an on-brand feel throughout their site. Their use of clear calls-to-action and plenty of bright photos to show off their past work is a perfect example of how a straightforward, easy-to-navigate layout is all you need for your construction website.
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After viewing these examples, you’re ready to build or customize your dream website for your general contracting or construction business. Be sure to check out our 5 Step Action Guide to Digitally Transform Your General Contracting Business to help you build a user-friendly website and ensure smooth sailing for any potential client that visits your site.
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