---
title: How to Use Reviews
description: Reviews by GoSite makes it easy to get more positive reviews and manage your online reputation. Here's how.
---

[GoSite Blog | Small Business Resources ](https://www.gosite.com/blog)

# [How to Use Reviews](https://www.gosite.com/blog/how-to-use-reviews)

 Written by [GoSite](https://www.gosite.com/blog/author/gosite) | Jan 22, 2020 5:41:47 PM

Sticks and stones can break your bones, but reviews can make or break your business.  

GoSite’s Review® software is a complete reputation management solution that allows a business to manage and monitor their online reviews, gain insight using automated customer feedback, and drive more positive [online reviews](https://www.gosite.com/blog/6-undeniable-benefits-of-online-reviews?hsLang=en-us) across their web presence. Here’s what you need to know about reviews...and Reviews®. 

 

## Why Are Reviews Important?

In the age of digital consumerism, buyers look to reviews to assist them in making purchasing decisions; reviews are social currency. In other words, monkey see good reviews, monkey buy product too.

Not only do your buyers depend on reviews to make decisions, but reviews are a cue to Google known as an *activity signal*. When Google sees consistent and recent reviews, it lets the search engine know you’re alive and kicking. As a result, you get a little local SEO boost. 

 

## How to Use Reviews® to Get Reviews 

Reviews® makes it easy to request reviews via: 

- **Email.** *Log into your dashboard > Navigate to the “Reviews” tab > Click “Send Review Request.” *You’ll be prompted to enter a customer’s email(s). Then hit “Send Now” or “Schedule.”  
   
- **SMS. ***Log into your dashboard > Navigate to the “Reviews” tab > Click “All Reviews” > Click the paperclip icon next to “Send [Review Request](https://www.gosite.com/blog/the-ultimate-review-request-template?hsLang=en-us).” *You’ll be prompted to enter the contact’s phone number and create a message. The link to leave a review will be automatically generated in the message. Then hit “Send SMS.”

You’ll receive read receipts when a client has received your request. 

 

## How to Use Reviews® to [Manage Reviews](https://www.gosite.com/blog/what-every-business-must-do-to-manage-online-reviews?hsLang=en-us) 

Reviews® helps you filter through negative reviews by allowing customers a separate portal for delivering negative feedback. This helps protect your business while addressing the concerns of customers. 

You can reply to all reviews--negative or positive--via the dashboard, which conveniently houses communications from all directories in one place. In fact, it’s easy to customize exactly which directories you want pulled into your dashboard!

[View full post](https://www.gosite.com/blog/how-to-use-reviews)

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