--- title: 7 Creative Ways to Drive Traffic in the Pest Control Industry description: Discover innovative strategies to boost traffic for your pest control business. From your online presence to hosting workshops, learn how to grow your clientele. image: https://www.gosite.com/hubfs/pest-control-service.jpg --- [![GoSite](https://www.gosite.com/hubfs/GoSite.svg "GoSite")](https://www.gosite.com/?hsLang=en-us) - [ How We Help ](https://www.gosite.com/blog/7-creative-ways-to-drive-traffic-in-the-pest-control-industry#) - [![small business websites](https://www.gosite.com/hs-fs/hubfs/2024%20New%20Web%20Pages/New%20Site%20Icons/small%20business%20websites.png?width=24&height=24&name=small%20business%20websites.png) Small Business Websites ](https://www.gosite.com/local-business-websites?hsLang=en-us) - [![local search tools](https://www.gosite.com/hs-fs/hubfs/2024%20New%20Web%20Pages/New%20Site%20Icons/local%20search%20tools.png?width=24&height=24&name=local%20search%20tools.png) Local Search Tools ](https://www.gosite.com/local-search-tools-for-service-businesses?hsLang=en-us) - [![online reputation](https://www.gosite.com/hs-fs/hubfs/2024%20New%20Web%20Pages/New%20Site%20Icons/online%20reputation.png?width=24&height=24&name=online%20reputation.png) Online Reputation ](https://www.gosite.com/get-online-reviews?hsLang=en-us) - [![lead generation tools](https://www.gosite.com/hs-fs/hubfs/2024%20New%20Web%20Pages/New%20Site%20Icons/lead%20generation%20tools.png?width=24&height=24&name=lead%20generation%20tools.png) Lead Generation Tools ](https://www.gosite.com/lead-generation-tools-for-local-service-businesses?hsLang=en-us) - [![small business apps](https://www.gosite.com/hs-fs/hubfs/2024%20New%20Web%20Pages/New%20Site%20Icons/small%20business%20apps.png?width=24&height=24&name=small%20business%20apps.png) Small Business Apps ](https://www.gosite.com/small-business-apps?hsLang=en-us) - [ Who We Help ](https://www.gosite.com/blog/7-creative-ways-to-drive-traffic-in-the-pest-control-industry#) - [![home service pros](https://www.gosite.com/hs-fs/hubfs/2024%20New%20Web%20Pages/New%20Site%20Icons/profesionales%20de%20servicios%20para%20el%20hogar.png?width=24&height=24&name=profesionales%20de%20servicios%20para%20el%20hogar.png) Home Service Pros ](https://www.gosite.com/home-service-pros?hsLang=en-us) - [![commercial service pros](https://www.gosite.com/hs-fs/hubfs/2024%20New%20Web%20Pages/New%20Site%20Icons/commercial%20service%20pros.png?width=24&height=24&name=commercial%20service%20pros.png) Commercial Service Pros ](https://www.gosite.com/commercial-service-pros?hsLang=en-us) - [![auto service pros](https://www.gosite.com/hs-fs/hubfs/2024%20New%20Web%20Pages/New%20Site%20Icons/profesionales%20de%20servicios%20automotrices.png?width=24&height=24&name=profesionales%20de%20servicios%20automotrices.png) Auto Service Pros ](https://www.gosite.com/auto-care-service-car-detailing-auto-repair?hsLang=en-us) - [![local businesses usa](https://www.gosite.com/hs-fs/hubfs/2024%20New%20Web%20Pages/New%20Site%20Icons/negocios%20locales%20en%20ee.uu..png?width=24&height=24&name=negocios%20locales%20en%20ee.uu..png) Local Businesses USA ](https://www.gosite.com/local-service-businesses-in-the-usa?hsLang=en-us) - [What It Costs](https://www.gosite.com/pricing?hsLang=en-us) [Sign In ](https://cloud.gosite.com/login) Chat [![Talk to an Expert](https://no-cache.hubspot.com/cta/default/3938013/interactive-166733094669.png) ](https://www.gosite.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKZle1mpwwWP5JQBtLAL2jnHeC%2BbC8rZJRE6myqct8CCRVu0GeXBJgO%2BSnsIgd8DiZ%2FawIm%2BxQ9TnAl%2BwmJpn3QU9lkfQ67TC3WpkKQCIT4U4z%2BHy7l9RL9jf82kHJo%2BXL3kzzj7dbpuCLLNQBq6ZV9dq%2B83fHPZjy%2FyOrNM70OKfmx%2FDBLwhOeQ0IwUnprqqoVhjuQ1ryOuheTG1jejF%2FH9XITRodFuKIOrY0N&webInteractiveContentId=166733094669&portalId=3938013&hsLang=en-us) ** ### Get the newsletter everyone is talking about Drop your email to get weekly small business advice - [** ](http://www.facebook.com/sharer.php?u=https://www.gosite.com/blog/7-creative-ways-to-drive-traffic-in-the-pest-control-industry) - [**](https://twitter.com/share?url=https://www.gosite.com/blog/7-creative-ways-to-drive-traffic-in-the-pest-control-industry&text=7%20Creative%20Ways%20to%20Drive%20Traffic%20in%20the%20Pest%20Control%20Industry&hashtags=) - [** ](http://www.linkedin.com/shareArticle?mini=true&url=https://www.gosite.com/blog/7-creative-ways-to-drive-traffic-in-the-pest-control-industry&title=7%20Creative%20Ways%20to%20Drive%20Traffic%20in%20the%20Pest%20Control%20Industry&summary=Discover%20innovative%20strategies%20to%20boost%20traffic%20for%20your%20pest%20control%20business.%20From%20your%20online%20presence%20to%20hosting%20workshops,%20learn%20how%20to%20grow%20your%20clientele.) - [** ](mailto:?subject=7%20Creative%20Ways%20to%20Drive%20Traffic%20in%20the%20Pest%20Control%20Industry&body=7%20Creative%20Ways%20to%20Drive%20Traffic%20in%20the%20Pest%20Control%20Industry%20https://www.gosite.com/blog/7-creative-ways-to-drive-traffic-in-the-pest-control-industry) [ GoSite Blog | Small Business News & Resources ](https://www.gosite.com/blog) - [ CATEGORY ](https://www.gosite.com/blog/7-creative-ways-to-drive-traffic-in-the-pest-control-industry#category1) - [ SMALL BUSINESS TOOLS ](https://www.gosite.com/blog/7-creative-ways-to-drive-traffic-in-the-pest-control-industry#category2) - [ INDUSTRY ](https://www.gosite.com/blog/7-creative-ways-to-drive-traffic-in-the-pest-control-industry#category3) - [ GET STARTED TODAY ](https://www.gosite.com/weboffer?hsLang=en-us) - [ Starting Your Business ](https://www.gosite.com/blog/tag/starting-your-business) - [ Growing Your Business ](https://www.gosite.com/blog/tag/growing-your-business) - [ Running Your Business ](https://www.gosite.com/blog/tag/running-your-business) - [ Marketing Tips ](https://www.gosite.com/blog/tag/marketing-tips) - [ COVID-19 ](https://www.gosite.com/blog/tag/covid-19) - [ Success Stories ](https://www.gosite.com/blog/tag/success-stories) - [ Sites ](https://www.gosite.com/blog/tag/sites) - [ Payments ](https://www.gosite.com/blog/tag/payments) - [ Booking ](https://www.gosite.com/blog/tag/booking) - [ Reviews ](https://www.gosite.com/blog/tag/reviews) - [ Placement ](https://www.gosite.com/blog/tag/placement) - [ Messenger ](https://www.gosite.com/blog/tag/messenger) - [ Contact Hub ](https://www.gosite.com/blog/tag/contact-hub) - [ Contracting ](https://www.gosite.com/blog/tag/landscaping) - [ Moving ](https://www.gosite.com/blog/tag/moving) - [ Cleaning ](https://www.gosite.com/blog/tag/cleaning) - [ Auto Services ](https://www.gosite.com/blog/tag/auto-services) - [ Plumbing ](https://www.gosite.com/blog/tag/plumbing) - [ HVAC ](https://www.gosite.com/blog/tag/electrician) - [ Beauty & Spa ](https://www.gosite.com/blog/tag/beauty-spa) - [ Pest Control ](https://www.gosite.com/blog/tag/pest-control) - [ Pool Cleaning ](https://www.gosite.com/blog/tag/pool-cleaning) - [ Other ](https://www.gosite.com/blog/tag/other) ![Search Icon](https://www.gosite.com/hubfs/search-1.svg) - [** ](http://www.facebook.com/sharer.php?u=https://www.gosite.com/blog/7-creative-ways-to-drive-traffic-in-the-pest-control-industry) - [**](https://twitter.com/share?url=https://www.gosite.com/blog/7-creative-ways-to-drive-traffic-in-the-pest-control-industry&text=7%20Creative%20Ways%20to%20Drive%20Traffic%20in%20the%20Pest%20Control%20Industry&hashtags=) - [** ](http://www.linkedin.com/shareArticle?mini=true&url=https://www.gosite.com/blog/7-creative-ways-to-drive-traffic-in-the-pest-control-industry&title=7%20Creative%20Ways%20to%20Drive%20Traffic%20in%20the%20Pest%20Control%20Industry&summary=Discover%20innovative%20strategies%20to%20boost%20traffic%20for%20your%20pest%20control%20business.%20From%20your%20online%20presence%20to%20hosting%20workshops,%20learn%20how%20to%20grow%20your%20clientele.) - [** ](mailto:?subject=7%20Creative%20Ways%20to%20Drive%20Traffic%20in%20the%20Pest%20Control%20Industry&body=7%20Creative%20Ways%20to%20Drive%20Traffic%20in%20the%20Pest%20Control%20Industry%20https://www.gosite.com/blog/7-creative-ways-to-drive-traffic-in-the-pest-control-industry) [Small Business Tips & Resources](https://www.gosite.com/blog/tag/small-business-tips-resources), [Home Service Business](https://www.gosite.com/blog/tag/home-service-business), [Skilled Professionals](https://www.gosite.com/blog/tag/skilled-professionals) # 7 Creative Ways to Drive Traffic in the Pest Control Industry Read on for more. GoSite Team Apr 22, 2024 4 min read GoSite Team Apr 22, 2024 4 min read ![featured_image](https://www.gosite.com/hubfs/pest-control-service.jpg "7 Creative Ways to Drive Traffic in the Pest Control Industry") Bringing in new and returning business can be a challenge. And for many of us, it’s the least favorite part of our pest control work. Effective marketing, however, doesn't have to be super expensive or multi-layered. You can do a lot to grow your business by using the resources you already have. Here are a few creative ideas to get you thinking. ## Create an Online Presence We all know the internet has changed how we do business, but some industries have been a bit slower to adapt. Pest control, lawn services, and home repairs don’t often bring to mind an engaging online presence. However, a [recent Google study found](https://www.podium.com/article/the-impact-of-google-on-local-businesses/) that nearly 90% of consumers use online search engines to find local businesses, including home services. [Your website](https://www.gosite.com/blog/best-pest-control-websites?hsLang=en-us) is the first impression many potential customers will have of you and your business. Your online presence doesn’t need to be overly involved, but be sure it is up to date, easy to navigate, and includes pertinent information such as contact info, services offered, areas served, and possibly pricing. ## Social Media Contests Encourage your clients to engage on social media by organizing contests and awarding prizes. By creating engagement, your page will find its way into recommendations and newsfeeds for your clients’ followers, thus reaching countless potential new customers. Ask followers to share pest-related stories or their own creative DIY solutions. Comment on the posts with your feedback and a personal thanks for participating. At the end of the submission period, award prizes that will help establish long-term business relationships. For example, award a free inspection, a free add-on service, or an exclusive buy-one-get-one deal. ## Embrace Text Messaging This is a small change that can have a major impact on your business. HubSpot, a US-based marketing company, [found that 93% of consumers](https://blog.hubspot.com/service/customer-service-stats) consider ease of communication as an important factor when choosing a company to work with. Text messaging allows a potential customer to engage with you at his or her convenience without the formality of being on the phone. A busy dad can schedule services while waiting for softball practice to end, or a first-time homeowner can reach out during her few free minutes at work. For you, text messaging provides the benefit of keeping all of the details in one place. While texting isn’t yet replacing phone conversations altogether, it is an easy change that will help you communicate with customers in a manner that works for them. ## Connect with Other Pros Word of mouth is an important part of recruiting new customers – especially in the service industry. We often think of this happening between neighbors and friends. When a concern or issue arises during the home buying (or selling) process, the buyer is going to ask the nearest person for a recommendation. If a contractor finds a [cockroach infestation](https://pestgnome.com/blog/cockroach-exterminator/how-to-get-rid-of-roaches/) while renovating a kitchen, the homeowner will probably ask if they can recommend a pest control pro. While the real estate agent or home inspector won't always make a formal recommendation, they can list names of local professionals. You want to be on that list. ## Partner with Local Companies Connect with professionals in similar fields such as landscaping, lawn care, and home repairs, and explore opportunities to grow your businesses together. Oftentimes the need for one service is paired with the need for another. For example, someone installing a pool may be interested in spraying for mosquitoes. A business owner investing in new landscaping may want to prevent aphids and other scourges. You can consider bundled deals, referral discounts, or mutual marketing. If you have a physical flyer you give to customers, perhaps you can add a shoutout for a lawn care service and they can do the same for you. [Building relationships](https://www.gosite.com/blog/the-importance-of-building-relationships-in-business?hsLang=en-us) with other service providers will help you bring in more customers and stay on top of local trends. ## Offer Educational Workshops/Webinars Networking is a tried-and-true way of moving a business forward. In addition to setting up a display at the local home and garden show, for example, provide short educational workshops at various points throughout the day. Similarly, you can go live on social media, and then pin those videos to your profile. Such activities get your name out to potential customers while also demonstrating your expertise. Possible topics could include identifying common pests, recognizing termite damage, or dealing with spotted lanternflies. Know your market and focus on a topic that will engage your target customer. ## Emphasize Natural Remedies Natural, eco-friendly, and health-conscious remedies are becoming increasingly important to consumers. If you have the means, bolster your natural solutions and be sure your clients know you offer this service. Make sure it’s front and center on your website, include it in your social media bios, and mention it when customers call while trying to gather information. Not all problems can be solved with chemical-free treatments, but where possible, it’s an option that is likely to bring in potential clients. And even when eco-friendly treatments aren’t recommended, consumers will appreciate knowing you and your company make efforts to care for the environment. Not all marketing tactics work for all companies. It’s important to know your client base and do your best to meet them where they are. If your pest control company caters to industrial complexes, social media marketing isn’t likely to be your best avenue. However, partnering with local companies and pros will help you land new clients. As a small business, offering workshops might be too far outside of your comfort zone, but you may find that a social media post is easy enough. Part of marketing and drawing in traffic is trial and error, so don’t be afraid to try new things and tweak your process along the way. ## About the Author, Alison Hoover Alison is a world traveler who loves to spend her time writing and reading. When she’s home, you can find her playing with her pet rabbit and baking. [Small Business Tips & Resources](https://www.gosite.com/blog/tag/small-business-tips-resources), [Home Service Business](https://www.gosite.com/blog/tag/home-service-business), [Skilled Professionals](https://www.gosite.com/blog/tag/skilled-professionals) ![Comment](https://www.gosite.com/hubfs/bubbles-chat.svg) 0 Comment GoSite Team ![GoSite-2-1](https://www.gosite.com/hubfs/Imported%20images/GoSite-2-1.svg) Does Your Business Need a Website? [ GET STARTED ](https://www.gosite.com/getfoundonline?utm_source=Blog720&utm_campaign=Website&hsLang=en-us) ![Group 12 (2) (1) (1)](https://www.gosite.com/hs-fs/hubfs/Group%2012%20(2)%20(1)%20(1).png?width=340&name=Group%2012%20(2)%20(1)%20(1).png "Group 12 (2) (1) (1)") ### Keep Reading [![Where to Find Professional Images for Your Business Website](https://www.gosite.com/hubfs/Blog%20images/2020%20Campaigns/November%20Campaign/Your%20Guide%20to%20Securing%20Professional%20Photos%20for%20Your%20Contracting%20Website/james-bold-2fj2L-4ERy4-unsplash.jpg "Where to Find Professional Images for Your Business Website") ](https://www.gosite.com/blog/where-to-find-professional-images-for-your-website?hsLang=en-us) [Small Business Tips & Resources](https://www.gosite.com/blog/tag/small-business-tips-resources), [Home Service Business](https://www.gosite.com/blog/tag/home-service-business), [Skilled Professionals](https://www.gosite.com/blog/tag/skilled-professionals) ## [Where to Find Professional Images for Your Business Website](https://www.gosite.com/blog/where-to-find-professional-images-for-your-website?hsLang=en-us) In today’s digital world, every business needs a website, and every website needs high-quality graphics and photos. Why ... Sep 16, 2025 4 min read [![Google Business Profile Updates What the Removal of Chat and Call History Means for Your Business](https://www.gosite.com/hubfs/gps-navigation-map.jpg "Google Business Profile Updates What the Removal of Chat and Call History Means for Your Business") ](https://www.gosite.com/blog/google-business-profile-updates-removal-of-chat-and-call-history?hsLang=en-us) [Small Business Tips & Resources](https://www.gosite.com/blog/tag/small-business-tips-resources), [Home Service Business](https://www.gosite.com/blog/tag/home-service-business), [Skilled Professionals](https://www.gosite.com/blog/tag/skilled-professionals) ## [Google Business Profile Updates: What the Removal of Chat ...](https://www.gosite.com/blog/google-business-profile-updates-removal-of-chat-and-call-history?hsLang=en-us) Starting July 31, 2024, Google will remove the chat and call history features from Google Business Profile. Jun 28, 2024 4 min read [![How to Fix Duplicate Google Business Profiles: A Simple Guide for Local Service Businesses](https://www.gosite.com/hubfs/fake-account.jpg "How to Fix Duplicate Google Business Profiles: A Simple Guide for Local Service Businesses") ](https://www.gosite.com/blog/how-to-fix-duplicate-google-business-profiles-a-simple-guide-for-local-service-businesses?hsLang=en-us) [Small Business Tips & Resources](https://www.gosite.com/blog/tag/small-business-tips-resources), [Home Service Business](https://www.gosite.com/blog/tag/home-service-business), [Skilled Professionals](https://www.gosite.com/blog/tag/skilled-professionals) ## [How to Fix Duplicate Google Business Profiles: A Simple ...](https://www.gosite.com/blog/how-to-fix-duplicate-google-business-profiles-a-simple-guide-for-local-service-businesses?hsLang=en-us) Introduction What Are Duplicate Google Business Profiles? Duplicate Google Business Profiles occur when a single ... Jun 21, 2024 4 min read [ VIEW all articles ](https://www.gosite.com/blog)