Dental marketing can help new patients discover your practice and drive long-term growth. Learn tips for taking your strategy to the next level.
Dec 18, 2019
5 min read
Dec 18, 2019
5 min read
Dental offices are a hub of activity. Each patient brings unique needs, questions and challenges. From routine cleanings to complex procedures, there's never a dull moment.
But somehow, all practices need to find time for dental marketing. Great marketing can drive growth by bringing new patients in the door. Effective marketing can nurture your relationships with current patients, too.
Read on to learn five ways you can take your dental marketing to the next level.
Dental Marketing Tip #1: Get Involved in Your Community
Many dental offices are also community spaces. Neighbors bump into each other in the waiting room. And dentists, hygienists and administrators get to know their patients' lives.
If you're looking for blog inspiration, try posts on topics such as:
New dental services you're offering
Spotlights introducing your staff members
Advice for good dental health
Recaps of recent community events you've joined or supported
Blog posts can provide a mix of helpful and brand-building information. Potential patients will get a feel for your practice's values, style and qualifications.
But even if you're aiming for an organic style, don't leave keywords to chance. You can use tools like Google'sKeyword Plannerto identify valuable keywords people use when searching for a dentist. Then, you can reap the SEO benefits by weaving these keywords into your content.
Some people love going to the dentist for regular cleanings. But plenty of others have fear and anxiety about dental visits. That's why your dental marketing should include an FAQ page to reassure potential patients.
FAQ pages address doubts by providing answers to common questions. Best of all, this can reduce the burden on your administrative staff.
If you're creating an FAQ page from scratch, start by gathering questions you're asked most often. Common topics might include insurance, anesthesia, types of procedures and dental hygiene questions.
Once you've identified the FAQ content you want to target, think about SEO.Experts recommendusing keywords and an organized, user-friendly design to maximize SEO benefits.
After it's complete, your FAQ page can serve as both a customer service tool and a dental marketing asset. That's a win, for both you and your patients.
If online reviews aren't part of your current dental marketing strategy, it's easy to get started. The first step is to simplyask your patients to write reviews. Your patients may need a few reminders, but many will be happy to share their experience. Try using email marketing to request reviews after appointments.
Finally, don't forget to maintain a presence on a variety of local directories. In particular,Yelp and Zocdocare among the most popular platforms for finding a new dentist. Digital marketing tools, such as our Placement tool, can streamline this process.
Dental Marketing Tip #5: Add Online Booking
Once your SEO and content marketing have drawn in new patients, make it easy for them to take the next step. Your dental marketing plan should make your patients' experience as frictionless as possible.
To achieve this, consider adding an online booking tool to your website makes scheduling simple and seamless. Many online booking tools offer built-in appointment reminders, too.
Not only will patients be impressed by your website, they'll also appreciate the extra convenience.