--- title: Local SEO Guide for Growing Your Business (Even through a Pandemic) description: Do you have a game plan to keep your business ranked on Google through the Covid-19 pandemic? Then you'll find this local SEO guide helpful! image: https://www.gosite.com/hubfs/Blog/Images/Placement%20Campaign/Organic%20SEO%20vs.%20Local%20SEO%20Marketing/Organic-SEO-vs-Local-SEO-Marketing-1@2x.png --- [![GoSite](https://www.gosite.com/hubfs/GoSite.svg "GoSite")](https://www.gosite.com/?hsLang=en-us) English English Espanol - [ How We Help ](https://www.gosite.com/blog/local-seo-guide-for-growing-your-business-even-through-a-pandemic#) - [![small business websites](https://www.gosite.com/hs-fs/hubfs/2024%20New%20Web%20Pages/New%20Site%20Icons/small%20business%20websites.png?width=24&height=24&name=small%20business%20websites.png) Small Business Websites ](https://www.gosite.com/local-business-websites?hsLang=en-us) - [![local search tools](https://www.gosite.com/hs-fs/hubfs/2024%20New%20Web%20Pages/New%20Site%20Icons/local%20search%20tools.png?width=24&height=24&name=local%20search%20tools.png) Local Search Tools ](https://www.gosite.com/local-search-tools-for-service-businesses?hsLang=en-us) - 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And with it, a ton of doubt on whether or not businesses should maintain their SEO efforts. And that's logical, especially with all of the companies shutting down due to local governments ordering lockdowns. But even if your business is affected, does this mean you should forego your content strategy? In this local SEO guide, we'll take a closer look at why you may want to second-guess this reasoning. ## Why You Shouldn't Allow Covid-19 to Halt Your Local SEO The [global economy is on shaky ground](https://www.gosite.com/blog/how-your-business-can-prepare-for-the-economic-downturn?hsLang=en-us), so it makes sense to cut unreasonable costs wherever you find them in your business. However, there are five key reasons why you shouldn't cut ties with your local SEO. ### **1. It Can Keep Your Business Cash-Flow Afloat** It doesn't make sense to remove a tool your business uses to drive traffic, customers, and money to your company. With local SEO, you're helping to keep your business at the top of search engines, so shoppers will consider purchasing from your brand. Remember, search engines is where consumers turn when they're in need of a product or service. ### **2. Local SEO is Measurable (& Flexible)** What's great about SEO is that you can attribute where your traffic and sales are coming from. For instance, you can pinpoint which blog posts, landing pages, and product descriptions are leading to a purchase. Because of this, you can direct more of your time and money to the content that produces the best results. Also, your marketers will understand which keyword phrases offer the strongest buyer intent so you can focus more on those. ![What Are the Benefits of SEO Automation_-3](https://www.gosite.com/hs-fs/hubfs/Blog/Images/December%20Campaign/What%20Are%20the%20Benefits%20of%20SEO%20Automation/What%20Are%20the%20Benefits%20of%20SEO%20Automation_-3.jpg?width=2400&name=What%20Are%20the%20Benefits%20of%20SEO%20Automation_-3.jpg) ### **3. Scarcity Boosts Online Searches** We're seeing a major issue with shortages (#toiletpaperapocalypse). But it's not just in grocery stores. Now that restaurants and shops have to shut down, people are looking online to place orders. This is why you'll find companies like Domino's hiring 10,000 workers -- people are stuck at home and ordering food like there's no tomorrow. If you can be where your customers search and you're offering what they need, then you can see your sales boost exponentially. And this is especially true if you're able to ship across the state and country. ### **4. People Are Still Buying Products & Services** Just because folks are unable to shop physically doesn't mean they're not buying at all. The shift has just gone to digital. Restaurants are adjusting to this by offering curb-side pickups and delivery services. If you can be flexible for your customers, they'll buy from you throughout the pandemic. And since most are working from home, they still have spending money. By following a local SEO guide, you can ensure you're ads, content, and business listings are found by an audience who's ready to buy. ### **5. Things Won't Be Like This Forever** Once the pandemic subsides, who will be left standing amongst the ashes? When local shoppers are ready to go back out for the hunt, they'll use Google to find places to purchase from. This means the businesses that tossed their SEO strategy will have their rankings overrun by those that remained steadfast. ## Your Quick Local SEO Guide Alright, so what should you be during through the Covid-19 pandemic to keep your local SEO afloat? ### **Claim Your Google My Business** Well, if you haven't already, then it's a good idea to claim your business listings on directories (especially Google My Business). This can help your visibility when mobile users and Google Maps browsers conduct a search for local products and services. So make sure to optimize it with your target keywords and ensure all of the categories and information is accurate. ![How-to-Add-Your-Business-to-Google-3@2x](https://www.gosite.com/hs-fs/hubfs/Blog/Images/General%20Campaigns/How-to-Add-Your-Business-to-Google/How-to-Add-Your-Business-to-Google-3@2x.png?width=800&name=How-to-Add-Your-Business-to-Google-3@2x.png) ### **Create Local Content** Google (and people) love fresh content. This means you need to continue updating your blog with new posts. Focus on delivering useful information and tips so your customers will want to read and share it with others. You'll want to implement localized keywords, such as those that pertain to the cities and neighborhoods you service. Also, be sure your [website copy is attractive](https://www.gosite.com/blog/how-to-write-killer-website-copy?hsLang=en-us) and engaging to drive more conversions. ### **Promote Your Business with Google Reviews** When consumers shop online for a product or service, they resort to customer reviews before making a decision. So what your patrons have to say about you matters. Be sure you're asking customers to leave feedback on your GMB listing to show prospects you're worth every penny. Also, be sure you're responding to your reviewers (both the lovers and haters). This shows you're responsive and active in your community. A company that tries to resolve issues with disgruntled customers is typically viewed as a delight to do business with. ## Use this Simple Local SEO Guide to Come Out On Top After the pandemic is over, where will your business be? Hopefully, it'll be ready and prepared to re-open its doors to the public. And hopefully, there will be people waiting in line to get inside because you took your local SEO guide seriously. If you're ready to put all of this into action, then you'll find these helpful tools worth checking out: - [get reviews](https://www.gosite.com/reviews?hsLang=en-us) (request feedback and reply to reviewers) - [increase your web presence](https://www.gosite.com/placement?hsLang=en-us) (create listings on all the major directories) - [contactless payment](https://www.gosite.com/payments?hsLang=en-us) (accept online payments for shelter-in-place customers) So there you have it -- everything you need to keep your local SEO alive and kicking. Check out the tools for free today! [Small Business Tips & Resources](https://www.gosite.com/blog/tag/small-business-tips-resources) ![Comment](https://www.gosite.com/hubfs/bubbles-chat.svg) 0 Comment ![GoSite](https://www.gosite.com/hubfs/gositelogo.png) GoSite ![GoSite-2-1](https://www.gosite.com/hubfs/Imported%20images/GoSite-2-1.svg) Does Your Business Need a Website? [ GET STARTED ](https://www.gosite.com/getfoundonline?utm_source=Blog720&utm_campaign=Website&hsLang=en-us) ![Group 12 (2) (1) (1)](https://www.gosite.com/hs-fs/hubfs/Group%2012%20(2)%20(1)%20(1).png?width=340&name=Group%2012%20(2)%20(1)%20(1).png "Group 12 (2) (1) (1)") ### Keep Reading [![Where to Find Professional Images for Your Business Website](https://www.gosite.com/hubfs/Blog%20images/2020%20Campaigns/November%20Campaign/Your%20Guide%20to%20Securing%20Professional%20Photos%20for%20Your%20Contracting%20Website/james-bold-2fj2L-4ERy4-unsplash.jpg "Where to Find Professional Images for Your Business Website") ](https://www.gosite.com/blog/where-to-find-professional-images-for-your-website?hsLang=en-us) [Small Business Tips & Resources](https://www.gosite.com/blog/tag/small-business-tips-resources) ## [Where to Find Professional Images for Your Business Website](https://www.gosite.com/blog/where-to-find-professional-images-for-your-website?hsLang=en-us) In today’s digital world, every business needs a website, and every website needs high-quality graphics and photos. Why ... Sep 16, 2025 4 min read [![How to Fix Duplicate Google Business Profiles: A Simple Guide for Local Service Businesses](https://www.gosite.com/hubfs/fake-account.jpg "How to Fix Duplicate Google Business Profiles: A Simple Guide for Local Service Businesses") ](https://www.gosite.com/blog/how-to-fix-duplicate-google-business-profiles-a-simple-guide-for-local-service-businesses?hsLang=en-us) [Small Business Tips & Resources](https://www.gosite.com/blog/tag/small-business-tips-resources) ## [How to Fix Duplicate Google Business Profiles: A Simple ...](https://www.gosite.com/blog/how-to-fix-duplicate-google-business-profiles-a-simple-guide-for-local-service-businesses?hsLang=en-us) Introduction What Are Duplicate Google Business Profiles? Duplicate Google Business Profiles occur when a single ... Jun 21, 2024 4 min read [![Does Google Offer Phone Support for My Google Business Profile](https://www.gosite.com/hubfs/customer-support.png "Does Google Offer Phone Support for My Google Business Profile") ](https://www.gosite.com/blog/does-google-offer-phone-support-for-my-google-business-profile-gmb?hsLang=en-us) [Small Business Tips & Resources](https://www.gosite.com/blog/tag/small-business-tips-resources) ## [Does Google Offer Phone Support for My Google Business ...](https://www.gosite.com/blog/does-google-offer-phone-support-for-my-google-business-profile-gmb?hsLang=en-us) Google's recent video verification process has been a challenge for many local business owners. Since 2023, Google has ... Jun 11, 2024 4 min read [ VIEW all articles ](https://www.gosite.com/blog)